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Ludo Siouffi, Co-Founder, Fox Fold

Tell us about your company and what inspired you to start it 

The roll of toilet paper has been a roll for over 130 years… it’s time for some innovation. It’s one of the most expensive things to ship, it’s wasteful by design and unhygienic in every way possible. 

We started with a clean slate - removed all existing ideas and decided that instead of an ugly roll, we would rather have a beautifully designed, functional dispenser with interfolded sheets of bamboo toilet paper. 

Little did we know, that this passion project amongst 3 friends would turn out to be, creating a new category of sustainable tissues for everyone.

How specifically does it relate to sustainable design, production and/or consumption?

By having interfolded sheets of toilet paper the benefits start at the production level. First, we use 100% FSC bamboo, rather than trees from our boreal forests. Then, we can ship 2-3X more tissues in a carton versus hollow cylinders of toilet paper rolls. Lastly, by dispensing a single sheet of toilet paper at a time, users end up using up to 40% less toilet paper than a roll. In addition, within hospitality, there is no longer the need to remove unused rolls of toilet paper and discard them in the garbage - every tissue in the dispenser is now fully used. 

What community or customer behaviours are you hoping to create or reinforce? 

Create awareness around the waste that exists and challenge what has been for 100+ years. For context, a 400 room hotel goes through 90,000-100,000 rolls of toilet paper every year, with almost half of those rolls thrown away. We can help cut that down in half and eliminate all the unnecessary waste.

What is one of the most helpful or enlightening lessons you’ve learned along the way?

That EVERYTHING can be reinvented and as soon as someone tells you, this is the only way, then you know you’ve uncovered an incredible opportunity.

What’s the biggest problem you’re currently trying to solve?

Market awareness and getting our products out there is our number one focus at the moment.

Check out Fox Fold's website here.
Follow FoxFold on Instagram here and Ludo here.

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