Science and Nature Working Together

What is it? Water! It's used in the formulation of virtually every type of cosmetic and personal care product.

Naturally derived from:  Water!

How we use it As a diluent, to help disperse other ingredients.

EWG score: 1

What is it? Decyl glucoside is a mild, plant-derived and biodegradable surfactant. A surfactant helps to ensure the cleaning agent traps dirt and removes it from the surface it’s cleaning. Decyl Glucoside is found in hundreds of personal care products, including facial cleansers, baby shampoos, body wash, hand soaps, makeup remover and more. It’s often used in place of sulphates like SLS and SLES.

Naturally derived from: Coconut

How we use it:  We use it as a gentle cleansing agent. 

EWG score: 2

What is it? Coco-Glucoside is a natural surfactant that's derived from coconuts. Surfactants are used to reduce the surface tension of liquids and improve the washing process

Naturally derived from: Coconut

How we use it: We use it as a gentle cleansing agent.

EWG score:  1

What is it? Lauryl glucoside is a non-ionic surfactant and member of the alkyl glucoside family (e.g. Coco-Glucoside, Decyl Glucoside), which are substances formed by mixing alcohols and sugar and/or glucose. It improves the cleansing process without stripping necessary moisture.

Naturally derived from: Coconut

How we use it:  As a gentle yet effective cleansing agent that breaks up surface tension so dirt and oil are lifted and washed away more easily.

EWG score:  1

What is it: Good old baking soda.  Sodium Bicarbonate is a natural disinfectant (against certain bacteria and fungi) and sanitizer that’s effective against various microbes while being non-corrosive and non-toxic to food and food contact surfaces.

Naturally derived from: Baking soda

How we use it: For its natural sanitizing properties at cleaning surfaces.

EWG score: 1

What is it?  Sodium citrate is a salt of citric acid, an organic acid that occurs naturally in citrus fruits, corn, and other foods. It comes in either colorless crystals or white powder.

Naturally derived from: Molasses

How we use it: As a pH adjuster and water softener. 

EWG score: 1

What is it?  Sodium carbonate, also called soda ash, is a light colored powder that occurs naturally in mineral deposits. Commonly found in cosmetics, soaps, toothpaste, laundry and dish washing detergent and even food (it’s approved as a food additive by the FDA).

Naturally derived from: Baking soda

How we use it: As a water softener that also helps to break up oil and grease.

EWG score: 1

What is it?  White, odour free powder that is readily water soluble. It is used as a chelant to boost antimicrobial activity of preservatives and stabilise products against the effects of metal contamination.

Naturally derived from: Cereal Grain.

How we use it: As a stabiliser.

EWG score: 1

What is it? An extract from the flowers of the Chamomilla Recutita (Matricaria) plant. It’s a natural humectant and is often used in skin care formulations for its soothing and anti-inflammatory effects.

Naturally derived from: Chamomile Flowers.

How we use it: For its skin moisturising and conditioning properties.  This extract also helps to treat minor skin inflammation.

EWG score: 2

What is it? Water! It's used in the formulation of virtually every type of cosmetic and personal care product.

Naturally derived from:  Water!

How we use it As a diluent, to help disperse other ingredients.

EWG score: 1

What is it? A mild cleanser used in cosmetic formularies including in products for individuals with sensitive skin. It helps properly disperse the ingredients, and ensure easy rinsing and removal of residues from the skin

Naturally derived from: Corn or Coconut

How we use it: As a natural surfactant and foaming agent. 

EWG score: 1

What is it? A surfactant that allows water and oil to mix, allowing things to become clean. It also acts as a conditioning agent. It can be found in hundreds of personal care products such as shampoo, shaving cream, facial cleanser, soap, makeup, and other products.

Naturally derived from: Coconut

How we use it:  As a conditioner, to moisturize the skin.

EWG score: 1

What is it? Decyl glucoside is a mild, plant-derived and biodegradable surfactant. A surfactant helps to ensure the cleaning agent trips dirt and removes it from the surface it’s cleaning. Decyl Glucoside is found in hundreds of personal care products, including facial cleansers, baby shampoos, body wash, hand soaps, makeup remover and more. It’s often used in place of sulphates like SLS and SLES.

Naturally derived from: Coconut

How we use it:  We use it as a gentle cleansing agent. 

EWG score: 2

What is it? A surfactant derived from coconut oil.  It’s found in hundreds of products like shampoo and conditioner, body wash, bubble bath, facial cleansers, and hand soap

Naturally derived from: Coconut oil

How we use it: It contributes to our rich, creamy lather. It’s also a conditioning agent.

EWG score: 1

What is it?  A mild foaming apple surfactant with a neutral pH, great for all skin types, but especially sensitive or dry types. It’s found in cosmetics, hair care, skin care, facial care, baby care, sun care. 

Naturally Derived from: Apple

How we use it:  Contributes to our rich, creamy lather.

EWG score: 1

What is it? Purified salt. known as table salt, is a white solid. It occurs natural in seawater and as the mineral halite. It is also in the human body, where it helps transport nutrients, keep the nervous system working, and balance water and electrolytes. 

Naturally Derived from: Salt

How we use it:  As a thickener, as it enhances product consistency

EWG score: 1

What is it? Glycerin is a humectant, meaning it attracts moisture. It is nontoxic, odorless, and colorless liquid. 

Naturally derived from: Plant oils.

Why we use it:  For its moisturizing properties.

EWG score: 2

What is it? Aloe barbadensis is a spiky succulent plant that is abundant in nature and has been used for medicinal purposes for centuries due to its anti-inflammatory, antimicrobial, antioxidant, humectant, and soothing, anti-itch qualities. It’s filled with many natural vitamins and antioxidants including vitamin B complex, folic acid, and vitamin.  Due to Aloe’s high water content (over 99% water) it is a great way to hydrate, moisturize and rejuvenate the skin with natural nutrients.

Naturally derived from: Aloe Vera

How we use it: For its moisturizing and healing properties.

EWG score: 1

What is it? A humectant, meaning it's a substance that helps the skin retain water. Humectants are used in the formulation of lotions, moisturizers, and cleansers in order to help lock in moisture. It has also been shown to have antimicrobial characteristics.

Naturally derived from: Coconut oil

How we use it:  As a skin conditioning agent, to keep skin moisturized and feeling great.

EWG score: 1

What is it? Phenoxyethanol is an oily, colorless liquid that occurs naturally in green tea but can also be synthesized for commercial use.

Derived from: Synthetic / Cosmetic Grade. The concentration is 0.2%-0.4% in our diluted products. We are identifying a naturally-derived replacement for this ingredient.

How we use it: As a biodegradable preservative that is a better alternative to parabens and formaldehyde. The ingredient also stabilizes products because it does not react with other ingredients, air, or light.

EWG score: 4

What is it? Hexylene glycol is a surfactant that helps to cleanse and moisturize the skin as well as thinning out the formulation to improve absorption, texture and allow other ingredients to work better. It’s often used in the formulation of hair and bath products, eye and facial makeup, fragrances, personal cleanliness products, and shaving and skin care products.

Derived from: Synthetic / Cosmetic Grade. The concentration is 0.1%-0.2% in our diluted products. We are identifying a naturally-derived replacement for this ingredient.

How we use it: For moisturizing and hydration, it keeps hands feeling soft and healthy.

EWG score: 1