Artificial Intelligence-Inspired Outdoor Campaign, Unreal Clean
Clearing up the myth about natural cleaning products
We are SO EXCITED to launch our first outdoor campaign in Downtown Toronto this week! The AI-led ad campaign, ‘Unreal Clean,' was created to clear up a popular myth about natural cleaning products: many don’t believe that a natural cleaning product can be as effective as a chemical-based one.
At Guests on Earth, we develop highly effective, safe and plant-based cleaning products that are impeccably designed, and deliver an unreal clean. In fact, the results are so clean, they look like something only a computer could generate.
The AI campaign, featuring Midjourney
Enter Unreal Clean. The poster-campaign features a Midjourney search prompt for sparkling clean, aesthetically beautiful scenes around the home (kitchen, powder room). People are directed to a QR code, where they’ll see image results for the AI search prompt, and learn more about our ‘unreal,’ sustainable cleaning products and soaps.
We’re on a mission to transform dreaded cleaning routines into delightful rituals that restore the balance between people and the planet. To do that, we’ve reinvented everything from the recipe, to the scent, to the design. ‘Unreal Clean’ plays into our obsession with innovation and shifting the status quo.
Where you can find the campaign
The campaign pops up just in time for TIFF, and we hope to see you out there! Our posters will be in locations in Yorkville, Parkdale, Trinity Bellwoods, The Annex, Kensington, The Beaches and The Danforth.
The campaign was created in collaboration with our extremely talented (and clean) friends at local Toronto agency, The Local Collective.
Please post and tag @guestsonearth if you see us out in the wild, and let us know what you think!