11 Reasons Why 40,000+ Clean Freaks have Switched to this Innovative, Nontoxic Laundry Detergent
1.It Smells like a Spa
Our signature Green Hinoki scent will make your clothes smell like they’ve just enjoyed a luxe day at the spa - and you went with them.
With top notes of crisp pear and fig, middle notes of jasmine and violet and base notes of hinoki, leather and musk, it’s unlike anything you've ever washed your clothes with.
For extra-sensitive skin, we also offer an Unscented version.
2. Its ‘Smart Pump’ Means No More Messes or Over-Pouring
Do you hate pouring heavy, goopy liquid into crusty caps? Us too. That's why we developed our Smart Pump - just 1-2 pumps for a small/medium load and 3-4 pumps for a larger load, and you're good to go.
3. It Uses SIX Enzymes to Tackle Stains
Ready to nerd out on stain removal?!
Enzymes are highly effective, naturally derived cleaning agents that target specific types of stains—like proteins, fats, and starches—at a molecular level.
A negative of enzymes is that they can degrade natural fibers over time.
We use a corrected blend of enzymes that provide excellent cleaning without compromising the long-term integrity of textile fibers.
4. It Lifts and Expels Stains from the Wash Cycle
We use a proprietary Antiredeposition technology with a one-two punch:
First, it acts like a magnet to LIFT the stain off.
Then, it keeps the dirt particles suspended in the water, preventing them from redepositing onto fabrics.
This method keeps your brights brighter, and your whites whiter over time. It’s like magic… but science.
5. It’s FREE FROM the Toxic Ingredients Found in Conventional Detergents
No Linear Alkylbenzene Sulfonates (LABS)
No Amines
No Added Preservatives
No Free Fatty Acids
No Chelators
No Parabens
No Sulfates
No Phthalates
No DBDS
No TEA, MEA
6. Notably, it’s also FREE FROM 1-4, Dioxane
1,4-Dioxane is a synthetic chemical that can form as an unintended byproduct during the manufacturing of common detergent ingredients. It’s classified by the U.S. EPA as a probable human carcinogen and is persistent in the environment.
Because it is a byproduct, rather than an added ingredient, it is not listed on labels. But, independent testing has found trace amounts in many mainstream laundry detergents, raising ongoing health and environmental concerns.
7. It’s Safe For What You Love
Our concentrated detergent is safe for all of your everyday fabrics—from workwear, towels, linens, gym gear, baby clothes and everything you love to live in. Our corrected enzyme blend cleans well, and preserves your fabric’s integrity and colour brightness over time.
8. It’s More Concentrated than Conventional Jugs
We believe that LESS can give you MORE. One aluminum reusable bottle does 75 standard loads, and one refill pouch does 150 standard loads.
9. It’s Free From the Microplastics in Laundry Pods and Sheets
Many laundry pods and detergent sheets are made with synthetic polymer films that dissolve in water but can still contribute to microplastic pollution once they enter wastewater systems. These tiny plastic particles are not fully captured by treatment plants and can pass into rivers and oceans, where they persist for decades.
10. It Comes in Counter-Worthy, Reusable Aluminum Vessels
No more single-use plastic jugs. Our aluminum reusable bottles are designed to be used over and over again. Our concentrated refill model means that you’ll be putting exponentially less plastic into the system.
11. It Will Make You Love Doing Laundry Again
We’re all about romanticizing the routine, and our clean and fresh detergent will have you actually looking for things to get dirty, just so that you can wash them.
If you’ve come this far, the Laundry Bundle Kit is for you! Try it today and save.
from our founder
Cleaning routines often feel like chores; the result might be rewarding, but the process is anything but.
Not to mention that the products we use are wasteful, poorly designed and usually toxic to the environment and ourselves.
AND, mostly only marketed to women, exacerbating the household gender gap. It's 2024, let's get with the times.
We set out to create a new paradigm in home care. A brand with sustainability at its core, that blends the intention of design with the spirit of wellness, and invites everyone to clean - not just women.
Our gentle on the Earth products were created for you to reimagine daily cleaning as an enjoyable sensory experience, one that's counter-worthy, gift-worthy and you-worthy. Thanks for being a Good Guest. I hope you enjoy our products as much as we do.
Jackie
