Laundry Detergent

Yes. Our formula is free from a long list of harmful ingredients commonly found in conventional and even "natural" laundry detergents — including Linear Alkylbenzene Sulfonates (LABS), 1,4-Dioxane, amines, parabens, sulfates, phthalates, DBDS, TEA, MEA, chelators, free fatty acids, and added preservatives. It's scented exclusively with a natural fragrance blend (or available completely unscented), making it one of the most comprehensively clean laundry detergents on the market — without compromising on cleaning power.

Most natural laundry detergents rely on glucosides — a plant-derived surfactant that's an improvement over petrochemicals, but still energy-intensive to produce. Ours goes further: we are first-to-market with a laundry detergent at this concentration of glycolipids, a next-generation class of biosurfactants that deliver deep, fabric-safe cleaning with a lower carbon footprint than glucosides. Combined with a corrected enzyme blend that breaks down stains at a molecular level without degrading natural fibers over time, it's a genuinely new approach to how laundry detergent works — not just a cleaner version of the conventional formula.

Yes. Our detergent contains no added preservatives, no sulfates, and none of the common chemical irritants — like amines, LABS, or 1,4-Dioxane — found in many conventional and "free and clear" detergents. It's worth noting that many detergents marketed as "free and clear" are simply free of fragrance, not free of toxins. Our Unscented version goes further, removing the fragrance entirely while keeping the full cleaning performance, making it an excellent choice for sensitive skin, eczema, allergies, and baby clothes.

Our laundry detergent is formulated to be safe for all fabrics, including delicates, natural fibers, linens, gym gear, and baby clothes. It is cold-water optimized — meaning the enzymes and biosurfactants are fully active at lower temperatures, so you can wash effectively in cold water and save energy in the process. It is also low-foam and fully compatible with HE (high-efficiency) washing machines. One formula handles your entire laundry routine, from workout wear to your most delicate pieces.

Yes — and it works differently from conventional detergents in a way that produces better long-term results. Most laundry products penetrate the stain and try to absorb it into the fabric, which can leave residue and cause colours to dull over time. Our formula uses a magnet-like action to lift the stain off the fabric and then keeps the dirt particles suspended in the water so they rinse away completely instead of redepositing. This is why brights stay brighter and whites stay whiter with repeated washing. For pre-treating, apply a few drops of concentrate directly to the wet stain, let it sit for 20 minutes, then wash as normal.